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ASHLEY HOLT
Journalist. Storyteller. Content Creator.
Client: Reddit
For my masters coursework, my classmates and I were placed in small groups and assigned a client. We had to conduct market research and create an integrated marketing campaign addressing the issues that emerged from that research. I was responsible for producing the audio and video content, and making sure our strategy was consistent throughout all of the deliverables. This project won "Best in Show," as a standout presentation in the Spring Semester cohort.
Content strategy presentation begins at the 10:35 mark.
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